The brand’s in-house Our Lego Agency and Brazilian directing duo Alaska created a film in which six kids at a holiday gathering assemble Cataclaws — a black and white Lego cat wearing a winter ... Nov 11, 2024 · Lego’s Christmas ad features a cat playing Santa Claus. One of the most prominent brands during the Christmas season is Lego.The Danish multinational’s sets are undoubtedly one of the most gifted items during Christmas and to this end, the brand has prepared the festive campaign thoroughly. Nov 5, 2024 · For every heart built in LEGO Stores around the world or shared on social media or on LEGO Play app using #BuildToGive before December 31st, the LEGO Group will donate a LEGO set to a child in need of play. This holiday season, the initiative will gift the superpower of play to children in hospitals, children’s homes and vulnerable communities. Nov 15, 2024 · The spot showcases the power of imaginative play as the festive Lego feline spreads Lego festive joy. The film tells the story of the playful ‘Cataclaws’, born from the imagination of a group of kids and their Lego bricks. The group builds the cat together which soon springs into life and pounces around with festive joy. LEGO is brightening the holiday season with Cataclaws, a charming tuxedo cat mascot wearing a distinctive red-and-white beanie. As a brick-built feline ambassador, Cataclaws travels the globe as a playful disruptor, transforming quiet holiday moments into adventures filled with creativity and family connection. If you’ve seen the latest LEGO® holiday minifilms, or you’ve poked around this site, you may have come across Cataclaws, a very cute brick cat that loves bringing the gift of play to the world. We thought we’d build her a present – something that all cats love. Nov 5, 2024 · The Christmas adverts feature various LEGO sets including a handful of LEGO Disney sets. To coincide with the campaign there will be a number of events taking place at select LEGO stores globally. These will be Brickmas parties, build events and a whole lot more. Read more about the campaign below and watch the LEGO 2024 holiday advert in its ... Nov 7, 2024 · The LEGO Group has kicked off its global holiday campaign for 2024 with a brand-new character called Cataclaws headlining this year’s marketing efforts. ... the brick-built black-and-white cat ... Nov 5, 2024 · The Lego Group has introduced a new character for this year’s global festive campaign, “it’s not a cat, it’s Cataclaws”. Created by Our Lego Agency and the Lego global brand development team, the campaign features a 105-second film that opens with adults getting reading for the big day stressfully.
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